Reasons Customers are not returning to your Restaurant in Cotonou, Benin Republic
Retaining customers is vital to the success of your restaurant, especially in a competitive place like Cotonou. Why are customers not returning to your Restaurant in Cotonou, Benin Republic?
The reasons are in the revenue. Your repeat restaurant customers account for at least 1/3 of your revenue. This is astounding since they may only account for about 15% of your base.
Your repeat customers are so important to your business. You want to do everything in your power to keep them coming back. Most of these customers already like your restaurant, and their lifetime value is worth a lot to your restaurant.
So, here are the Reasons Customers are not returning to your Restaurant in Cotonou, Benin Republic
1. Bad Customer Service to your Customers in Cotonou Benin Republic
Poor customer service is one of the leading reasons customers leave your restaurant with no intention of returning.
With so many choices available in the restaurant sector, today’s food consumer doesn’t have to tolerate poor customer service. They will simply never return.
We are in the “Age of the Customer,” and it’s up to you to train your wait staff and greeters to provide customer service that goes above and beyond. The success of your business depends on the state of your customer service.
Reasons Customers are not returning to your Restaurant in Cotonou, Benin Republic
Lumped in with poor service by your wait staff are long wait times. Sometimes seen as a sign of a much sought after restaurant, long wait times can also mean an inefficient restaurant.
To combat long wait times, hire more staff, train your current staff to be more efficient, or make reservations.
If you can deliver on the atmosphere, food, prices, and service, diners will usually wait up to 60 minutes for food. But, once you fall down in any of those areas, you can bet they won’t return.
Provide great customer service right from the start. Good customer service creates a bond with your restaurant.
2. Poor Food Quality of your Restaurant in Cotonou Benin Republic
Your customers expect quality. When it comes to quality, they want it in everything from the food to the coffee.
If your customers don’t like your menu, they won’t return. And if they had to wait too long to be served, they won’t return. Also if the food was delivered cold, they won’t return.
3. Incomplete Menu of Your Restaurant in Cotonou Benin Republic
Another food-related reason they might not return is the lack of healthy options. With many people concerned about eating well, organic, or gluten-free, it pays to have a few of these options on your menu.
4. How clean is your Restaurant in Cotonou Benin Republic
The atmosphere at your restaurant matters. If your restaurant is dirty, you can bet you’ll lose customers.
Cleanliness is very important to diners. It is often cited as one of the worst mistakes a restaurant can make.
One study even says that a restaurant problem such as a lack of cleanliness is one of the longest remembered by customers and associated with the lowest customer retention rates.
Problems such as unsanitary bathrooms, dirty kitchens, tables that aren’t cleaned when the diner sits down, food under the table, and bad smells should be fixed immediately.
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Let’s imagine you visit Restaurant X on several occasions, and you are happy with the food and the customer service. You like it so much that you decide to take a potential client to dinner. You figure you can count on this restaurant to wow this person.
What you are met with instead is a grumpy waiter who seems like he’d rather be anywhere but there. You sit down, and your table is dirty. They clean it while you sit.
You order food – the same as last time – and go so far as to recommend it. You wait and wait. Finally, it arrives, and it’s cold. Plus, your server forgot the bread and hasn’t refilled your drinks.
While you may have had two good visits, this last visit means you will never return.
The moral of this story is consistency is key. If you see problems like this, fix them immediately. It only takes one bad experience to convince a customer to never return.
6. Negative Word of Mouth to Customers of your Restaurant in Cotonou Benin Republic
Using the example above, you can imagine how much negative word-of-mouth the situation has the potential to generate. You’ve already lost one customer, and now your restaurant is poised to lose many more through negative word-of-mouth.
Unhappy customers talk, and then they talk some more. In the above situation, restaurant managers should try to address service failures quickly and with the patron to prevent the spread of negative advertising.
7. No Incentive
Have you given customers a reason to return? Do you reward your loyal customers?
Once you’ve earned customer loyalty, it must be nurtured to be maintained.
It’s important to show your loyal customers you really appreciate them. It’s your job to convince them of their importance.
Do you have a loyalty program? If not, you’ve given them no incentive to return to your restaurant.
You have endless options for rewarding loyalty from rewards programs to special offers and exclusive perks.
Incentives also have the potential of generating positive advertising for your business, so incentives are a win-win.
8. Need an easier and faster way to order
With today’s busy lifestyles, most of us are pressed for time. In a world where every second count, convenience is king. When diners can order food from their favorite restaurant faster, easier, and at their convenience, they tend to come back again and again because they know that the establishment meets their needs.
Many restaurants have jumped on the online ordering trend by partnering with one of the best food delivery services FOOD VOILA
When you add to the table FOOD VOILA, an easy-to-use feature, like a customer-friendly online ordering system for restaurants, then you’ve just skyrocketed your chances of boosting sales and increasing your profit margin.
WHAT IS FOOD VOILA ALL ABOUT?
Featuring a wide range of cuisines from Indian to Italian. We also, bring you food from a rich selection of local Beninese and Nigerian restaurants in Cotonou, your favorite restaurant or one closest to you.
Customers can browse by Menu or Restaurants in Cotonou and have their meals delivered at work or home; they can also arrange to have their meals ready for pickup.
WANT YOUR RESTAURANT FEATURED ON FOOD VIOLA WEBSITE?
Getting your restaurant listed on food Voila is a huge avenue to reach out to many customers who visit the site in search of something savory for their taste buds.
As a restaurant owner, you can add your restaurant to the list by signing up as a Restaurant owner at no cost.
The online food-delivery platform is expanding choice and convenience, allowing customers to order from a wider array of restaurants in Benin Republic with a single tap of your mobile phone. SIGN UP AS A MEMBER TODAY
A recent study finds that 70% of restaurant customers never make a return visit and that many restaurants in Cotonou do nothing to retain those customers and encourage them to return.
Now that we’ve looked at seven reasons customers are not returning to your restaurant, let’s talk about how to lure those customers back to your restaurant so that you can concentrate on customer retention.
Have you found the reasons customers are not returning to your restaurant? How have you fixed the issues? How have you solved the problem of customer retention? Share your comments below – we’d love to hear them.
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